3/21/2023 0 Comments Newsletters examples![]() It sounds a little distasteful and could be perceived so. Pick topics that align with your brand and audience interests or you could suddenly lose subscribers who think that your attempt at being ‘hip’ was in poor taste. While this is a powerful way to position your brand as a trendy entity, be careful with how you use this approach. You can do this by injecting something topical into your headline. But with the constant barrage of information, there is the opportunity to present timely and relevant information to your audience. There is a lot taking place in the world today and even more information than ever before. When wielded correctly, you’ll be able to pique the interests of a wide audience and get them to follow you down the rabbit hole. ![]() ![]() A Touch of CuriosityĮver seen an email subject line with little information but just enough to get you to click on and open it? That’s the power of curiosity. If abused, your subscribers could lose interest in the all too constant urgent nature of your newsletters. While a useful tool, don’t rely on this one too often. In those cases, a little urgency can be very effective. Your newsletters may include valuable offers from time to time. Here are 5 tips to help you craft yours: Introduce Urgency So, what makes for a strong email subject line? If you can’t capture their attention or pique their interest in a few words, you’re likely not going to get them to open your newsletter. And the best way to do so is by interrupting their daily email inbox scanning habit with a subject line that stands out. Here’s the thing about email marketing: you need to win your subscribers over ever time you email them.
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